Strategic Alliance offers unique member benefits

(Montreal, QC, May 1, 2014) - Aeroplan today announced it has entered into a multi-year agreement with SHOP.CA, Canada's largest online marketplace shopping destination.  This strategic alliance between the companies will enable Aeroplan Members to earn Aeroplan Miles on every purchase they make, with free shipping and returns across 27 product categories including electronics, sporting equipment, home furnishings and more.  Members will be able to shop online and earn 1 Aeroplan Mile for every $1 spent and Distinction members will earn 2 Aeroplan Miles for every $1 spent on all purchases made at SHOP.CA.

In celebration of the partnership launch, Aeroplan Members will earn 15 miles for every $1 spent and Distinction members will earn 16 miles for every $1 spent for their first purchase on SHOP.CA until May 16th, 2014. 

“We are thrilled to join forces with SHOP.CA to bring unique and exclusive benefits to our members. The team at SHOP.CA has proven that they are here for the long-term and are the perfect partner for us to further strengthen our presence in an online marketplace space in Canada,” said Kevin O’Brien, Chief Commercial Officer, Aeroplan.  “Our desire to give optimal value to Aeroplan Members aligns perfectly with SHOP.CA's ability to provide a world class shopping experience for their customers. Through SHOP.CA, Aeroplan Members will have access to 1000’s of brands that they can now earn miles on, including TAGHeuer, Samsung, TUMI, Bosch, Calloway, Steve Madden and Bugaboo.”

This alliance ushers in a new era of customer loyalty for the Canadian shopper.  “Never before have so many Canadians had the opportunity to take advantage of Canada's most valuable loyalty program through an online shopping experience with as much product selection as SHOP.CA. Aeroplan Members will be able to have one source for all their online shopping needs and will receive exclusive benefits few other programs can match. When we founded SHOP.CA, we wanted to make shopping better for Canada and we think this relationship is a massive step in our journey,” said Drew Green, Chief Executive Officer and Founder of SHOP.CA.

SHOP.CA is a proud Canadian company and will regularly announce special bonus incentives to earn greater miles with purchases as well as special offers on products available at SHOP.CA. “We knew Canadians would love free shipping and free returns, we are positive they will love earning Aeroplan Miles every time they shop on SHOP.CA,” added Green.

In addition, Aeroplan Members will be able to redeem Aeroplan Miles for SHOP.CA gift cards on    

For more information, please visit: or www.SHOP.CA

About Aeroplan
Aeroplan, Canada’s premier coalition loyalty program, is owned by Aimia Inc., a global leader in loyalty management. Aeroplan's millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.

In 2013, approximately 2.3 million rewards were issued to members including more than 1.5 million flights on Air Canada and Star Alliance carriers which offer travel to more than 1,300 destinations worldwide. In addition to flights, members also have access to over 1,000 exciting specialty, merchandise, hotel, car rental and experiential rewards.

For more information about Aeroplan, please visit or

SHOP.CA is one of Canada's largest e-Commerce destinations and fastest growing retailers. Launched in July, 2012; SHOP.CA offers Canadian consumers an easy, compelling and convenient shopping experience that is differentiated through vast selection of top brands, exclusive daily sales, exceptional service and a loyalty program that has millions of active members. SHOP.CA offers merchants an opportunity to create an additional sales channel in Canada's increasingly competitive retail landscape.

For more information about SHOP.CA, please visit www.SHOP.CA

- 30 -

For more information, please contact:

Christa Poole

Mark Daprato