Canadian Ecommerce Shaken-up… SHOP.CA does it Again

January 29th, 2016 TORONTO, Canada — SHOP.CA today announced that American ecommerce veteran, Tony Chvala, has joined SHOP.CA as Chief Executive Officer, following his appointment to the Board this past summer.

A highly accomplished U.S. ecommerce executive, Tony has global experience across all retail categories for Fortune 500 corporations and has proven himself to be a transformational leader that has deep history building businesses to extraordinary heights.  He brings his knowledge of ecommerce, merchandising strategy, private label and product innovations having worked at Amazon.com, Groupon and Sears, to name a few.  Beyond achieving impressive large company growth, Tony is a serial entrepreneur as the Co-founder and Board Chairman of Wellala Inc., the developer of PrintMagic. Established in 2009, it is one of the first wireless printing software applications ever developed.

“As an active member of our Board, Tony had already shown himself to be an extremely talented and disruptive thought leader in helping shape the future of our company, and his appointment as CEO is a tremendous milestone for SHOP.CA, and the management team who will work alongside him day in and day out,” said Drew Green, founder of SHOP.CA and CEO at Indochino.

“Tony has exceptional vision and leadership skills that have already led to significant performance improvements for our young Canadian ecommerce company,” said Trevor Newell, founder of SHOP.CA.

Tony has led the company’s new vision referred to as the “3Ds.” They are, Disruption, Differentiation and Diversification. His leadership is committed to driving SHOP.CAs growth by focussing on a truly personalized customer experience. “We are reversing the brain drain by bringing one of the best ecommerce leaders America has to offer. His strategic 3D vision has the Board, partners, merchants and team at SHOP.CA energized about the evolution,” said Max Torokvei, Chairman of SHOP.CA.

The 3D vision led by Tony will leapfrog typical Canadian ecommerce experiences that are simply not on par with what Canadians expect and deserve. “Not only will we match the fantastic ecommerce experience available in the US, we will differentiate our offering to exceed our coveted Canadian customers’ expectations. The groundwork has been laid and my Canadian brethren and I are rolling up our sleeves to disrupt Canadian ecommerce and are set to truly surprise and delight,” added Mr. Chvala.

“The culture at SHOP.CA is characteristic of the team in the early growth days at Groupon and the explosion of our private label business at Amazon.  I am excited about the opportunity that I see in Canada and applying my passion to establish a close and trusting customer relationship by building a truly immersive shopping experience. Led by best-in-class brand ambassadors, a customer curated offering and a fun experience, we will continue to redefine Canadian shopping. This is not transactional, this is personal,” said Mr. Chvala.



SHOP.CA is Canada’s first pure-play marketplace, and one of the country’s largest and fastest growing ecommerce destinations. SHOP.CA first disrupted the Canadian ecommerce landscape in July, 2012 by offering Canadian consumers an easy, compelling and convenient shopping experience that is differentiated by best-in-class customer service, a strong selection of top brands and a loyalty program that has millions of active members.


For further information contact:
Mark Daprato | Chief Marketing Officer

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