IBM HELPS RETAILERS DELIVER CONSISTENT BRAND EXPERIENCE ACROSS EXPANDING CONSUMER BUYING CHANNELS

NEW YORK - 15 Jan 2013: National Retail Federation Convention - IBM (NYSE: IBM) today announced new marketing and sales innovations that will allow retailers to deliver a consistent shopping experience for consumers across multiple touch points -- from the store, mobile and online. IBM's global survey of 26,000 consumers announced today revealed that 35 percent of consumers are considering diversifying the way they buy goods and services in the future.

Read full article: IBM Helps Retailers Deliver Consistent Brand Experience Across Expanding Consumer Buying Channels