LOYALTY + ONLINE SHOPPING: A FORMULA FOR SUCCESS AS SHOP.CA ANNOUNCES RESULTS FROM NEW LOYALTY PROGRAM WITH AEROPLAN

May 2014 finished 652% higher than May 2013, due in part to the launch of SHOP.CA's exclusive online alliance with Aeroplan

(Toronto, ON June 9th, 2014) - SHOP.CA today announced results from its May launch with Aeroplan as its loyalty partner. Sales in the month increased more than seven-times over sales in May 2013.

The increase in sales and significant allocation of Aeroplan Miles is largely attributed to Canadians' positive response to the new, ongoing Aeroplan Mile earn. This response was accelerated by a bonus offer on first purchase, which helped drive a doubling of the average order value (dollars per customer cart) spent by consumers at SHOP.CA. In addition, 56% of sales in May 2014 were by repeat customers, which highlights the rapid acceptance of the unique way to shop and earn.

May growth was also strongly supported by SHOP.CA's efforts to expand and enhance their exclusive daily sales offerings. Each day in May, SHOP.CA offered 34 of Canada's best value product offerings. That's over 1,000 exclusive sale events that offered the best prices in Canada. Top selling brands in the month included KitchenAid, Bench, Graco, Sony, Michael Kors, Canon, and more.

"We are extremely pleased with the response from Canadian consumers to our exclusive sale events, free shipping and Aeroplan loyalty program," said Drew Green, ceo and founder of SHOP.CA. "Canadians showed that they believe in the products and value that SHOP.CA is bringing to Canadian consumers, daily," Green continued.

SHOP.CA has dozens of new exclusive sales events launching every week in June; along with an offer to Aeroplan members to get 800 Bonus Aeroplan Miles on their first $99 or more spent on SHOP.CA, before taxes.

For more information, please visit: http://www.shop.ca

About SHOP.CA
SHOP.CA is one of Canada's largest e-Commerce destinations and fastest growing retailers. Launched in July 2012, SHOP.CA offers Canadian consumers an easy, compelling and convenient shopping experience that is differentiated through vast selection, exclusive sales events, service and a loyalty program that has millions of active members. SHOP.CA offers merchants an additional channel for minimal investment within an increasingly competitive retail environment.

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For further information and/or interview opportunities, please contact:
James Haggarty | SHOP.CA | jamie@shop.ca | 416-915-4286

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