Imagine a customer demographic that has more disposable income, spends more time online, is not as big on bargain-hunting and is more loyal than your core customer. Sounds like a retailer’s dream doesn’t it? I’m talking about the Canadian shopper, who has 65% more disposable income than the average American shopper, spends 41.3 hours online per month (second only to the 43 hours of the average American), and consumes more online content than anyone else in the world. There are a multitude of reasons why American retailers like Target, Nordstrom, J. Crew, Crate & Barrel and Bed Bath & Beyond have been expanding north into the Canadian market – sales per square foot are 50% higher at Canadian malls as compared to their U.S. counterparts, vacant real estate is plentiful and Canadian shoppers are conditioned to paying more than Americans across the border due to the practice of “country pricing” – only part of that price difference is attributable to cross-border tariffs as even some Canadian manufacturers charge more in the home market. But the real story is the wide open field in online retail.
Read full article here: Online Retail Heats Up North Of The Border