(Toronto, ON November 4, 2013) – SHOP.CA, Canada's largest online department store has teamed up with Toronto Maple Leaf, Joffrey Lupul to support LUPE’S TROOPS and give Canadian Shoppers another reason to engage with SHOP.CA. In recognition of Joffrey Lupul as a positive member of the Canadian sports scene and proud supporter of LUPE’S TROOPS, SHOP.CA will launch a series of Lupul’s Product Picks and fan experiences for Canadians to enjoy.

This relationship is part of on ongoing effort to be a part of moments that Canadians are passionate about, and ensure we impact change for Canadian communities, from coast to coast.  Whether it’s a relationship with The United Way Centraide, Special Olympics, Rugby Canada, Free the Children, Maple Leaf Sports and Entertainment or others, creating long-lasting relationships that matter to Canadians is important to the growth and culture of the all-Canadian team building SHOP.CA.

Lupul’s Picks is a new way for visitors at SHOP.CA to have even more fun shopping.  Each week, Joffrey Lupul will select between 4 and 24 products for Canadians to browse and Shop on SHOP.CA.  To make these picks that much more special, a portion of all purchases from Lupul’s Picks will be donated to the Canadian military through the Lupe’s Troops program.

In addition to Lupul’s Picks, a series of fan experiences featuring Joffrey Lupul are being launched.  Experiences will include fan meet and greet opportunities and other guest appearances.  “I am proud to be part of a new way to interact with fans and supporters of the Canadian military.  It is important to me to create opportunities to raise awareness and dollars for Lupe’s Troops through companies that serve millions of Canadians, the way SHOP.CA does,” said Toronto Maple Leaf, Joffrey Lupul.

The team at SHOP.CA is always innovating and looking for new ways to make online shopping more fun for Canadians.  “We wake up everyday thinking about ways to make sure that we create new opportunities for Canadians to engage online, and be part of the SHOP.CA experience,” said Drew Green, ceo and founder of SHOP.CA.  “It feels particularly great to announce a relationship like this heading into the holiday season,” added Green.

Joffrey Lupul will have more than enough products to select from, as SHOP.CA continues its $50 million Exclusive inventory program this Q4.  This program has allowed SHOP.CA to secure exclusively priced inventory to be on sale every day at SHOP.CA.  From the best KitchenAid prices Canada has ever seen, to Samsung, Kobo, PlayStation, Moose Knuckles, Bench, Steve Madden and so much more, SHOP.CA has something for Every Canadian!



SHOP.CA is committed to becoming Canada's leader in online shopping by striving to provide a unique Canadian experience that combines an authoritative selection of products, unparalleled service and a social loyalty program that Rewards members on every purchase. Launched in July 2012, SHOP.CA offers Canadian online shoppers a compelling alternative to current shopping options.


For further information and/or interview opportunities, please contact:

Mark Daprato | SHOP.CA | mark@SHOP.CA | 416-915-4286

Please visit SHOP.CA and @SHOPdotCA for exciting, new updates