SHOP.CA LAUNCHES BAD BOY FURNITURE STORE

Lastman's Bad Boy knows Noooooooobody Does Online eCommerce Better!

(Toronto, ON May 6th, 2014) - Today, SHOP.CA announced the launch of Lastman's Bad Boy Superstore, within the SHOP.CA marketplace. The addition of Bad Boy to SHOP.CA underscores the focus SHOP.CA places on building a community of Canadian merchant partners that create the best value possible for Canadians, while seamlessly connecting merchants looking to transact online. To show their own commitment to Canadian ecommerce, Bad Boy will feature Free Shipping on all orders over $448. At the time of this statement, this is Canada's best online shipping offer in the furniture and appliance category.

The launch of Bad Boy highlights SHOP.CA's ability to infinitely scale its product selection breadth and depth. Along with being a well-known retail brand itself, Bad Boy brings an extensive line of brands like GE, Whirlpool, Frigidaire, Maytag, KitchenAid, Samsung and more to SHOP.CA's site.

SHOP.CA's ability to efficiently scale its inventory across its proprietary Marketplace platform has enabled the SHOP.CA team to continually add to Canada's largest product catalogues available online. "Our operations and platform team have worked tirelessly to make it easy for Canada's best brands to get online and offer their products to millions of Canadian consumers. We simply couldn't be more excited to bring the quality and value Bad Boy offers to the marketplace," said Drew Green, ceo and founder, SHOP.CA.

The timing for this launch couldn't be better. To celebrate SHOP.CA's partnership with Aeroplan (announced May 1, 2014), all Aeroplan members will be able to get 15 Miles for every $1 they spend on their first purchase at SHOP.CA until May 16 - this includes all Bad Boy products. This is a truly unprecedented offering.

"We at Lastman's Bad Boy are super excited for this WIN-3 opportunity. A couple of Canadian entrepreneurial trailblazers who will not stop until every customer is happy... #SHOPHappy," said Blayne Lastman, Bad Boy's Chairman and CEO. "Bad Boy, through SHOP.CA, will give online shoppers what they want, ensuring that they will come back again and again. Customers will WIN, SHOP.CA will WIN, and Bad Boy will WIN, from this exciting launch," continued Lastman.

Sharing Bad Boy products on SHOP.CA among social networks will also let Canadian shoppers earn more with the SHOP.CA proprietary Social Loyalty Network™. "With thousands of brands, millions of products, and now Bad Boy, Canadians have endless opportunities to shop and earn, every time on the products they buy every day," added Green.

For more information, please visit: www.shop.ca, www.badboy.ca or SHOP the Bad Boy store at www.shop.ca/badboy.

About SHOP.CA
SHOP.CA is one of Canada's largest e-Commerce destinations and fastest growing retailers. Launched in July, 2012; SHOP.CA offers Canadian consumers an easy, compelling and convenient shopping experience that is differentiated through vast selection of top brands, exclusive daily sales, exceptional service and a loyalty program that has millions of active members. SHOP.CA offers merchants an opportunity to create an additional sales channel in Canada's increasingly competitive retail landscape.

About Lastman's Bad Boy
It all started in 1955 when Mel Lastman opened the first Bad Boy store. Almost 60 years later, it is still a family owned, proudly Canadian company, where you'll find exceptional products, selection, price and value delivered every day. At Lastman's Bad Boy you'll find an amazing selection of international brands and quality products.

###

For further information and/or interview opportunities, please contact:
James Haggarty | SHOP.CA | jamie@shop.ca | 416-915-4286

Please visit SHOP.CA and @SHOPdotCA for exciting, new updates