SHOP.CA LAUNCHES DISPLAY MEDIA PLATFORM IN PARTNERSHIP WITH OBOXMEDIA

Montreal, October, 2013 - The rapidly growing Oboxmedia is pleased to announce its new partnership with SHOP.CA, Canada’s fastest growing retailer. Bolstered by highly qualified digital reps in major markets across Canada, Oboxmedia continues to provide innovative turn-key solutions to monetize Canadian shopper audiences online and on mobile. The merging of these two digital leaders introduces a long term strategy to ensure Canadian brands benefit from the local marketplace.

Since its launch in July 2012, SHOP.CA has become the fastest growing retail business in Canadaoffering exclusively priced brands and millions of products that ship for free and can be returned for free, 365 days a year. Now with the launch, SHOP.CA introduces a new revenue source in addition to retail sales. Oboxmedia builds a shopper audience network that allows advertisers to surround the Canadian consumer with relevant messaging during each touch-point. There’s no question that this relatively untouched audience is vital in building new media platforms with retail partners.

“Oboxmedia is proud to bring SHOP.CA onto its roster of premium properties; its platform is a perfect place for brands to reach a rich audience of ‘intenders’ across Canada," says Andy Querin, SVP of Sales. Drew Green, CEO and founder of SHOP.CA, agrees, “SHOP.CA is a proud to give other great Canadian companies a place to get their message. Our site services tens of thousands of Canadians every day through our transactional business; we understand how valuable those eyeballs are to advertisers. This is another chapter in our journey to change the retail landscape in Canada”.

About Oboxmedia

Oboxmedia - www.oboxmedia.com - is an integrated advertising solution to reach entertainment, lifestyle, sports, auto and music enthusiasts, both in English and in French. Through over 400 websites, Oboxmedia targets more than 10 million Canadian entertainment fans aged between 18 and 44. Focused on creating digital engagement, Oboxmedia offers access to the heart of audiences, allowing its clients to reach users exactly where they are and where they consume media. Brands become central to exclusive videos, photos, editorials and events in real time, Oboxmedia style, a style that never fails to attract the perfect audience.

For more information on advertising and integration opportunities with SHOP.ca in Canada, contact sales@oboxmedia.com or Andy Querin | andy@oboxmedia.com | 416-738-2618

About SHOP.CA

SHOP.CA is committed to becoming Canada’s leader in online shopping by striving to provide a unique Canadian experience that combines an authoritative selection of products, unparalleled service and a social loyalty program that Rewards members on every purchase. Launched in July 2012, SHOP.CA offers Canadian online shoppers a compelling alternative to current shopping options.

For further information and/or interview opportunities, please contact:

Mark Daprato | SHOP.CA | mark@shop.ca | 416-915-4286