New Addition Further Solidifies World-Class Scalability of SHOP.CA's Marketplace as a Service

(Toronto, ON March 10, 2014) - Today, SHOP.CA announces another milestone - its first US supply partner at scale, via a 100,000+ one-time product upload. SHOP.CA has built Canada's largest store by having the capability to bring thousands of products to its marketplace for Canadians to shop, but now, SHOP.CA proves its extensibility by launching over 100,000 products at one time. This sets an operational precedent to open SHOP.CA's virtual shelves up to more US based merchants, while ensuring the SHOP.CA customer value proposition remains intact; no additional duty or brokerage fees will be incurred, and a Canadian returns facility will be used when needed.

These products will add depth to a marketplace that is already as deep as the Canadian hockey team's benches. With over 200 new brands, these new products will enhance some of the most visited categories and make SHOP.CA among Canada's largest suppliers of baby gear, electronics, furniture, health goods, housewares and kitchen supplies, sports recreation goods, patio and garden supplies, and more.

This launch demonstrates the ability of SHOP.CA to infinitely scale on its world-class marketplace platform. SHOP.CA 's proprietary technology has enabled an ability to continually add the largest product catalogue available to Canadians. "Our operations and platform team have worked extensively to bring these products to Canadian consumers and we simply couldn't be more excited to bring this level of product depth to the marketplace," said Drew Green, ceo and founder of SHOP.CA.

Another unique aspect to this new product launch is the availability of SHOP.CA Rewards™ on all products. These Rewards offer customers as much as 5% back on every purchase they make on SHOP.CA.

More Rewards can also be earned by sharing products through the proprietary SHOP.CA Social Loyalty Network™. "With over 15,000 brands now available on SHOP.CA , Canadians have endless opportunities to shop and earn, every time on the products they buy every day," added Green.

SHOP.CA is committed to becoming Canada's leader in online shopping by striving to provide a unique Canadian experience that combines an authoritative selection of products, unparalleled service and a social loyalty program that Rewards members on every purchase. Launched in July 2012, SHOP.CA offers Canadian online shoppers a compelling alternative to current shopping options.


For further information and/or interview opportunities, please contact:
Mark Daprato | SHOP.CA | | 416-915-4286

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