SHOP.CA Services aimed at growing roster of SHOP.CA retail and manufacturer partners that want to provide a better online experience for their consumers, while adding more efficient channel distribution

Toronto, Ontario (February 13, 2013)SHOP.CA announces the launch of its new eCommerce service, SHOP.CA Services, Powered by Demac Media. Available to both current and potential SHOP.CA merchants, SHOP.CA Services are designed to make eCommerce more accessible to small, medium and large scale product sellers by providing rich, flexible and scalable eCommerce solutions designed specifically to meet the needs of each client.

As the largest online shopping destination in Canada, SHOP.CA aims to contribute to an improved eCommerce landscape here in Canada according to SHOP.CA ceo and co-founder Drew Green, “As much as we are a retailer to consumers, we’re a technology platform that’s both an online marketplace and partner to retailers and manufactures to help them compete in a rapidly changing retail landscape.”

From design and user experience, implementation and development through to backend systems integration, SHOP.CA Services creates a flexible platform that fits each business.

“Demac Media and SHOP.CA have invested heavily over the past year to build a very robust and deep integration between our two platforms. As a result, we can offer merchants very rapid time-to-market for our standard integration, along with a branded operator owned experience, while still being flexible enough to accommodate unique business needs such as custom business logic or pre-processing of data on either end,” says Dimitri Colomvakos, CTO and co-founder of Demac Media.

SHOP.CA Services Powered by Demac Media offers three different levels of service that will help businesses succeed with eCommerce:

  1. SHOP.CA Marketplace Integration: For businesses interested in automating as much of their channel strategy as possible while accessing a broader national customer base, Demac Media’s seamless integration service will help businesses integrate and manage their products into the SHOP.CA marketplace via Supplier World. This gives suppliers the ability to directly control pricing, product info and inventory on an external channel with ease and convenience.
  2. eCommerce Implementation: For businesses who want their own website and eCommerce platform, Demac Media can assist with everything from user experience design (UX) to web development, integration, SEO/SEM, affiliate marketing and conversion optimization to help grow their brand.
  3. Agile Merchant Partnership (AMP): This is a fully managed platform and service complete with strategy ideation and execution.


“As the first certified integration partner for SHOP.CA, we have developed a very strong and close partnership. We’re excited to bring our expertise to other merchants in the SHOP.CA Marketplace and to help encourage the success of Canadian eCommerce,” says Matthew Bertulli, CEO & co-founder of Demac Media.

For more information about SHOP.CA Services and to inquire about pricing structure, please e-mail

About Demac Media

Demac Media ( is an award winning e-commerce agency based out of Toronto. As the largest Magento Gold Solutions Partner in Canada, Demac Media was awarded the 2011 Magento Partner Excellence Award, which placed the company among the Top 10 Magento Partners worldwide. From day one the company’s mission has been to be at the core of eCommerce and help grow the industry within Canada. As a full service eCommerce shop, Demac Media provides rich, flexible solutions that have been built, and battle tested with some of the best merchants on the web.


SHOP.CA is becoming Canada’s leader in online shopping, providing a unique Canadian experience that combines an authoritative selection of products, unparalleled service and a social loyalty program that rewards members on every purchase. Launched in July 2012, SHOP.CA has become the fastest growing retail site in Canada and top 10 most visited Canadian owned ecommerce site. Please visit

For further information and/or interview opportunities, please contact: Lisa Kwong | NKPR | | 416.365.3630 x242

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