SHOP.CA LAUNCHES RECORD 43 NEW MERCHANT PARTNERS IN JANUARY

New Products Added to the Marketplace in January Surpass 80,000

(Toronto, ON January 31, 2014) - SHOP.CA proudly announces, the launch of 43 new merchant partners to its marketplace and coalition loyalty program, SHOP.CA Rewards™ in January, 2014. These new merchants account for 129 new brands and over 80,000 new products that include free shipping and free returns, helping expand SHOP.CA's authoritative selection of products. A key reason SHOP.CA has been so successful in consistently expanding its product selection, is the ease of integration its proprietary platform provides retailers, manufacturers and distributors.

SHOP.CA's technology, along with a large, loyal, rapidly growing customer base and the broad coverage of its loyalty program, has enabled SHOP.CA to create the largest product catalogue available to Canadians from within Canada. Given the current inventory queue, SHOP.CA expects to add an additional 500,000 products in February. These new products will range from sporting goods and toys, to clothing and more.

SHOP.CA Rewards™ allows customers to earn as much as 5% back on every purchase they make on SHOP.CA, and even more Rewards by sharing the products they love through SHOP.CA's Social Loyalty Network™. "Our merchant partners see our focus on loyalty as a real differentiator and love seeing our customers share products among their friends and family, as those shares often generate double digit conversion rates," said Drew Green, ceo and founder of SHOP.CA.

SHOP.CA has a growing reputation for providing Canadians the product selection, pricing and service they expect, through a personalized online, mobile and soon to be launched, Mobile App (Q1 2014) experience. "We come to work everyday energized at our fortunate position to be able to bring Canadians what they want and need through a single shopping cart, via the digital channel that suits their needs whenever they want to shop.

About SHOP.CA
SHOP.CA is committed to becoming Canada's leader in online shopping by striving to provide a unique Canadian experience that combines an authoritative selection of products, unparalleled service and a social loyalty program that Rewards members on every purchase. Launched in July 2012, SHOP.CA offers Canadian online shoppers a compelling alternative to current shopping options.

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For further information and/or interview opportunities, please contact:
Mark Daprato | SHOP.CA | mark@shop.ca | 416-915-4286

Please visit SHOP.CA and @SHOPdotCA for exciting, new updates