Continuing to build upon the massive community of retailers and manufacturers within its marketplace, SHOP.CA continues to give Canadians the opportunity to keep their shopping dollars in Canada

TORONTO, ON, February 11, 2013 – SHOP.CA, Canada's largest online shopping destination, announces the addition of thousands of new toys and hundreds of world class brands to its toy category. By partnering with companies that ship from within Canada, to Canadians, SHOP.CA adds thousands of new products every week. This investment in product expansion has created an access point for Canadians to shop across billions of dollars of inventory using a single online shopping cart, while members shop and earn SHOP.CA Rewards on every purchase. Both guests and members get the benefit of a hassle free checkout experience, and free returns up to 365 days a year.

Drew Green, ceo and co-founder of SHOP.CA, is especially proud to announce the introduction of 100s of new toy brands to SHOP.CA.  “Our customers have asked that we provide more and more quality toy brands and we are simply elated to bring Canadians a homegrown choice for ordering fantastic toys for their families and friends,” says Green.

Continuing on its mission to provide Canadians with an alternative to the U.S. powered online, big box and retail conglomerates storming into Canada, SHOP.CA and the hundreds of retailers and manufacturers they have partnered with are focused on ensuring Canadians can buy the best products in the world with free shipping, free returns and no duty charges from a company that is built, owned and operated 100% in Canada. “It’s every Canadian’s right to buy from a Canadian company that offers vast selection, relentless service and cash rewards on every experience, as well as the peace of mind that they are not sending their hard earned dollars south of the border,” added Green.

Below is a sample of the extensive list of toy brands SHOP.CA has added to Canada’s largest shopping destination this past weekend:

  •     4M
  •     Active Edge
  •     Alex Toys
  •     All About Baby
  •     Aquarellum
  •     B Baby
  •     B Kids
  •     B. Toys
  •     Bagues en Folie
  •     Battat Toys
  •     Bright Starts
  •     Calico Critters
  •     Children's Factory
  •     Crayola
  •     Dr. Suess
  •     Early Years
  •     Earlyears
  •     Eric Carle
  •     Fat Brain Toys
  •     Fun Slides
  •     Galt
  •     Games
  •     Gertie
  •     Goplay
  •     Guidecraft
  •     Hama
  •     Hape
  •     Hasbro
  •     John Deere
  •     K's Kids
  •     Karen Katz
  •     Kid Kraft
  •     Kidoozie
  •     Learning Curve Baby
  •     Learning Resources
  •     Magformers
  •     Melissa and Doug
  •     Mighty World
  •     Neurosmith
  •     Plan Toys
  •     Plantarium
  •     Plasmart
  •     Quercetti
  •     Rhino Toys
  •     Sargent Art
  •     ScienceWiz
  •     Small Word Toys
  •     Small World Toys
  •     Sunny Park
  •     Superstructs
  •     TOLO
  •     TOMY
  •     Taggies
  •     Thomas & Friends
  •     VTech
  •     WePlay
  •     Wedgits Building Blocks



SHOP.CA is becoming Canada’s leader in online shopping, providing a unique Canadian experience that combines an authoritative selection of products, unparalleled service and a social loyalty program that rewards members on every purchase. Launched in July 2012, SHOP.CA has become the fastest growing retail site in Canada and in Q4 2012 was a top 10 most visited Canadian owned ecommerce site. Please visit

For further information and/or interview opportunities, please contact:

Lisa Kwong | NKPR | | 416.365.3630 x242

Please visit SHOP.CA and @SHOPdotCA for exciting, new updates