(Toronto, ON October 3, 2013) – SHOP.CA, Canada's largest online shopping destination, and Maple Leaf Sports & Entertainment Ltd. (MLSE) today announced SHOP.CA has been named the official online shopping destination of the Toronto Maple Leafs, Toronto Raptors, Toronto FC & Toronto Marlies.

The partnership has many components that will see SHOP.CA and MLSE form a very exciting relationship and will include marketing elements across all areas including in-venue activation, broadcast media, digital programming and more. This new partnership will provide an important platform to engage and reward fans of MLSE’s teams with special savings while shopping on SHOP.CA in an effort to grow the online shopping experience for fans and customers.

This is a comprehensive deal that will see SHOP.CA become an integrated part of the online shopping landscape for fans of MLSE properties.  “Whether it’s promotional nights at Air Canada Centre, audience programs at BMO field, digital engagement or broadcast integration, SHOP.CA and MLSE have established a proud partnership that will show Canadians shopping online is as awesome as watching their favourite teams play,” said Drew Green, ceo and founder of SHOP.CA.

“When you consider on-line retailers, it’s clear that SHOP.CA is already an established leader, said David Hopkinson, Chief Commercial Officer for Maple Leaf Sports & Entertainment. “We believe that this partnership with SHOP.CA will provide our fans a ‘best in class’ customer experience when shopping on-line, and we are delighted that SHOP.CA will be rewarding fans of the Maple Leafs, Raptors, Marlies and TFC when they visit SHOP.CA.”

A proud Canadian company, SHOP.CA will also be using hundreds of tickets to give to various community foundations to ensure underprivileged youth have access to their hometown teams.  “SHOP.CA is built on a foundation of making Canada a better place to be, not just online, but also in all of our communities, ” added Green.


SHOP.CA is committed to becoming Canada’s leader in online shopping by striving to provide a unique Canadian experience that combines an authoritative selection of products, unparalleled service and a social loyalty program that Rewards members on every purchase. Launched in July 2012, SHOP.CA offers Canadian online shoppers a compelling alternative to current shopping options.

About Maple Leaf Sports & Entertainment Ltd.

Maple Leaf Sports & Entertainment (MLSE) is one of the world’s premier sports and entertainment companies that owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three digital channels — Leafs TV, NBA TV Canada and GOLTV Canada. MLSE has also invested in four of Toronto’s sports facilities — Ricoh Coliseum, home of the Marlies; BMO Field home of Toronto FC; Lamport Stadium; and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies. MLSE operates and manages events at Ricoh Coliseum and BMO Field. 


For further information and/or interview opportunities, please contact:

Mark Daprato | SHOP.CA | | 416-915-4286

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