SHOP.CA PARTNERS WITH UNITED WAY CENTRAIDE CANADA TO MAKE POSITIVE IMPACT ON CANADIAN COMMUNITIES

Toronto, Ontario (February 20, 2013) – SHOP.CA, announced today that it has chosen United Way Centraide Canada as one of its charities of choice.  Helping to build stronger communities and being connected with Canadians through this relationship is a fundamental pillar to SHOP.CA’s mission to be Canada’s number one online shopping destination.

For almost 100 years, United Ways and Centraides across Canada have been engaging and inspiring Canadians to give and volunteer to help those in need and build stronger communities. “We are proud that our organizations have come together to provide community support and continue to motivate positive change in Canadian communities,” says Drew Green, CEO and founder of SHOP.CA.

SHOP.CA is a group of distinctly thoughtful people who have created Canada’s most unique online shopping destination, and a relationship with the United Way Centraide Canada galvanizes something all partners at SHOP.CA are proud of – giving back to the community, every day.

SHOP.CA and United Way Centraide Canada share deep interests that demonstrate trust, integrity, transparency, inclusivity and respect. This innovative partnership which ensures a quarter of a percent of net sales at SHOP.CA go to the United Way Centraide, a unique way to connect every day purchases to every day giving.

“We are grateful to SHOP.CA and its customers for their deep commitment to making lasting change in their communities,” says Dr. Jacline Abray-Nyman, President & CEO, United Way Centraide Canada. “With support provided by SHOP.CA, United Way Centraides can continue to achieve meaningful, long-term improvements to the quality of life in Canadian communities, by addressing not just the symptoms of problems but also getting at the root causes. It’s about making fundamental

changes to community conditions.”

About United Way Canada

Today, there are over 100 United Way Centraides across the country. Each one is a non-profit charitable organization governed by a volunteer-led local Board of Directors. Each United Way Centraide mobilizes their community to give, volunteer and act in support its community.

United Way Centraide Canada, has a distinct role to provide leadership, guidance and support to local United Way Centraides across the country.

About SHOP.CA

SHOP.CA is committed to becoming Canada’s leader in online shopping by striving to provide a unique Canadian experience that combines an authoritative selection of products, unparalleled service and a social loyalty program that rewards members on every purchase. Launched in July 2012, SHOP.CA offers Canadian online shoppers a compelling alternative to current shopping options.

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For further information and/or interview opportunities, please contact:

Lisa Kwong | NKPR | lisa@nkpr.net | 416.365.3630 x242

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