(Toronto, ON January 22, 2014) - SHOP.CA, one of Canada's fastest growing retail companies has spent the past two years helping redefine Canadian eCommerce, alongside 100s of retail partners. In the spirit of contributing to Canada’s digital economy and its continued growth through improved eCommerce, SHOP.CA is sharing some of their most significant leanings from 2013. Here are SHOP.CA's Top 5 insights for eCommerce in Canada;
Going Mobile, and Still Going!
Customers are moving to mobile and tablet browsing and shopping at a staggering pace. Being optimized with a consistent browsing experience customized for tablet, mobile web and mobile app dramatically improves the results driven from that channel. This drives more revenue and creates a happier and more likely to repeat customer. Recognizing customers demand a seamless mobile shopping experience SHOP.CA made several investments in their mobile web experience throughout 2013, and will launch a mobile app in the coming months that is consistent with the experience of the other channels. While the web and mobile may be two different channels from a development standpoint, the consumer no longer cares and expects consistency, regardless of how they interact with the store. Mobile shopping as a percentage of all online shopping experiences on SHOP.CA is in double figures, growing over 100% from Q3 to Q4 in 2013, and continues to trend higher in early 2014.
Trendsetters Rule, and Love to be Rewarded
It's socially acceptable for everyone on the internet to update their social networks on where they shop, their latest purchases and share products they really want. Facebook, Twitter, Google +, Pinterest are all experimenting with social shopping, sharing and various forms of eCommerce integration. SHOP.CA supports this trend through their proprietary (SLN), which allows customers to earn SHOP.CA Rewards for sharing products, writing reviews and more. Social media networks including Facebook, Twitter, YouTube and Google+ are also very important channels to help consumers find the products they are looking for through efficient SEO rankings. On SHOP.CA, SLN driven engagement converted a shopper to a customer six times higher than non-SLN shoppers, proving social influence on customer behavior. Facebook engagement trended higher throughout Q3 and Q4, including a doubling of SHOP.CA Facebook likes during Q4 2013.
Video Drives Conversion, and Creates eCommerce Stars
Customers love to share their experiences with video. Those same customers want to see great product videos from retailers. Whether it's a customer modeling clothes they purchased, or a retailer demonstrating a new appliance, electronic or shoes, video is a great way to show your products in the best light. On SHOP.CA, shopping experiences with video converted three and half times more than experiences without video in Q4. In 2013, SHOP.CA added over 100,000 product videos tied to product page content.
Keep it Simple, Through a Great Customer Experience from Start to Finish
Work towards building a customized Canadian centric experience. Retailers who make effective use of Data will be able to provide their shoppers with a customized user experience. Customers want to save and share wish-lists, a smooth checkout process and recommendations based on browsing habits. Bringing the in-person experience to the online world while maximizing digital personalization is what Canadians will expect in 2014. Most importantly, avoid complexity. From sign-up through to check out, the process and value proposition needs to be simple and relevant.
Exclusive and Inclusive, is Always in Style
Exclusive product offers, Free Shipping, Free Returns, vast selection and customer service that always goes above and beyond are the minimum efforts required to win today's discerning online shoppers. Consumers are continually looking for the best value, not always the best price when buying online. Ultimately, it comes down to trust, and a site's ability to wow the customer and win their trust forever. During Q4, SHOP.CA offered 1000s of uniquely priced products, resulting in unprecedented revenue growth and efficiency.
eCommerce is truly experiencing massive growth in Canada, with almost 8% of all retail in December 2013 coming from online shopping, and new trends will always be emerging. The team at SHOP.CA is committed to sharing insights and innovation in the pursuit of making eCommerce in Canada the best it can be.
SHOP.CA is committed to becoming Canada's leader in online shopping by striving to provide a unique Canadian experience that combines an authoritative selection of products, unparalleled service and a social loyalty program that Rewards members on every purchase. Launched in July 2012, SHOP.CA offers Canadian online shoppers a compelling alternative to current shopping options.
For further information and/or interview opportunities, please contact:
Mark Daprato | SHOP.CA | firstname.lastname@example.org | 416-915-4286
Please visit SHOP.CA and @SHOPdotCA for exciting, new updates